Challenge” is challenge oneself, challenge differences, and challenge any hardest situation.




In Challenge, we provide a stage for everyone to express and challenge oneself. In hip-hop battle, competitors from different background compete for the highest honor, bringing their best even facing a better opponent. Participants learn from each other throughout the competitions and prepare themselves for the next challenge. At the same time, not only in hip-hop culture, we are hoping to extend the idea of Challenge to other fields, including music, clothing, films and other different culture. Challenge plays the role of connection between people, which constantly evolve through the attitude we contribute, besides challenge, it’s also endless learning and inspiring. In a rapidly changing society we face today, we find the way to break through in our life, accomplishing what others can’t, learning from every experience, and having fun while growing stronger. This is a Challenge, and also an indestructible attitude.

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